Hallmark increase site search conversion by over 100%
Analysis of Hallmark’s Google Analytics data uncovered a series of opportunities to improve the selection of cards in specific niches. These niches had significant interest from users, but a poor product selection resulted in poor conversion.Action was taken to improve the selection of cards available in these areas.
This resulted in an increase in sales from £0 to approx £5,000 annually for the keyword - invitations.
Carpetright increase newsletter sign-up by 138%
Intelligence analyiss of Carpetright's website found that newsletter sign up was low at just 0.22%. This was due to the fact that users didn’t know what the newsletter looked like before they signed-up. Action was taken to setup an A/B testing comparing the original version against a conversion optimised one which displayed an image of the latest newsletter.
This resulted in an increase in newsletter sign-up of 138% - significantly increasing the potential of the email marketing channel.
PEER1 increase lead conversion rate by 196%
Analysis carried out on PEER1’s website using heat mapping tools showed that only a negligible number of users were clicked on the primary conversion point on each page - the contact buttons. The issue was that the design of the buttons made them look like a banner so users didn’t notice them. Action was taken to setup and A/B test which pitted the original buttons against a conversion optimised version.
This resulted in an increase of in click throughs of 196% - nearly doubling conversion.